暨南学报(哲学社会科学版)

作者：许向东

单位：新闻学博士,中国人民大学新闻学院副教授,中国人民大学新闻与社会发展研究中心研究员。

关键词：网络直播,治理,对策

随着移动互联网的发展和互联网+战略的推进,网络直播凭借准入门槛低、实时交互性高等优势迅速壮大。但是,面对高额利润的诱惑,一些直播平台和主播的违规、违法现象频发。论文在分析直播乱象的表现与根源的基础上,针对当前网络直播的治理现状和问题,从政府管理、专项立法、行业自律、技术支持、全民监督等方面提出了构建网络直播治理体系的建议。"/>template{display:none;}.mag-rich-xref-fn { cursor: pointer;}//长视频$(document).ready(function(){if($("#showLongArticleVideo") && $("#showLongArticleVideo").length && $("#showLongArticleVideo").length>0){mag_ajax_update({ele_id:'showLongArticleVideo',url:mag_currentQikanUrl() + "/CN/article/showLongArticleVideo.do?id="+$("#articleId").val()});}});$(document).ready(function(){window.metaData = {"journal":{"issn":"1000-5072","qiKanMingCheng_CN":"暨南学报（哲学社会科学版）","id":2,"qiKanMingCheng_EN":"Jinan Journal"},"article":{"keywordList_cn":["对策","网络直播","治理"],"juan":"40","zhaiyao_cn":"随着移动互联网的发展和互联网+战略的推进,网络直播凭借准入门槛低、实时交互性高等优势迅速壮大。但是,面对高额利润的诱惑,一些直播平台和主播的违规、违法现象频发。论文在分析直播乱象的表现与根源的基础上,针对当前网络直播的治理现状和问题,从政府管理、专项立法、行业自律、技术支持、全民监督等方面提出了构建网络直播治理体系的建议。","endNoteUrl_en":"https://jnxb.jnu.edu.cn/skb/EN/article/getTxtFile.do?fileType=EndNote&id=6000","bibtexUrl_cn":"https://jnxb.jnu.edu.cn/skb/CN/article/getTxtFile.do?fileType=BibTeX&id=6000","abstractUrl_en":"https://jnxb.jnu.edu.cn/skb/EN/Y2018/V40/I3/70","qi":"3","id":6000,"nian":2018,"bianHao":"2018-3-70","zuoZheEn_L":"XU Xiangdong","juanUrl_en":"https://jnxb.jnu.edu.cn/skb/EN/Y2018","shouCiFaBuRiQi":"2018-06-20","qiShiYe":"70","qiUrl_cn":"https://jnxb.jnu.edu.cn/skb/CN/Y2018/V40/I3","lanMu_cn":"新闻与传播","pdfSize":"751","zuoZhe_CN":"许向东","risUrl_cn":"https://jnxb.jnu.edu.cn/skb/CN/article/getTxtFile.do?fileType=Ris&id=6000","title_cn":"我国网络直播的发展现状、治理困境及应对策略","jieShuYe":"81","keywordList_en":["countermeasures","governance","webcasting"],"endNoteUrl_cn":"https://jnxb.jnu.edu.cn/skb/CN/article/getTxtFile.do?fileType=EndNote&id=6000","zhaiyao_en":":With the development of mobile Internet and the promotion of the Internet Plus strategy, the webcasting industry, with the advantages of easy access to the markets and real-time interactivity, has grown rapidly. However, some webcasting platforms and network anchors break the regulations and the laws for the sake of more profits. This paper, based on the analysis of the performances and the origin of the webcasting chaos, offers some suggestions of establishing the webcasting management system in the aspects of government management, special legislation, trade self-discipline, technical support, and the public supervision.","bibtexUrl_en":"https://jnxb.jnu.edu.cn/skb/EN/article/getTxtFile.do?fileType=BibTeX&id=6000","abstractUrl_cn":"https://jnxb.jnu.edu.cn/skb/CN/Y2018/V40/I3/70","zuoZheCn_L":"许向东","juanUrl_cn":"https://jnxb.jnu.edu.cn/skb/CN/Y2018","lanMu_en":"","qiUrl_en":"https://jnxb.jnu.edu.cn/skb/EN/Y2018/V40/I3","zuoZhe_EN":"XU Xiangdong","risUrl_en":"https://jnxb.jnu.edu.cn/skb/EN/article/getTxtFile.do?fileType=Ris&id=6000","title_en":"The Status, Dilemma and Countermeasures of China’s Webcasting","hasPdf":"true"},"authorNotes_cn":["许向东,新闻学博士,中国人民大学新闻学院副教授,中国人民大学新闻与社会发展研究中心研究员。"]};if(window.metaData && (!window.metaData.authorNotesCommon_cn && !window.metaData.authorNotesCorresp_cn && window.metaData.authorNotes_cn)){window.metaData.authorNotesCommon_cn = window.metaData.authorNotes_cn;}if(window.metaData && (!window.metaData.authorNotesCommon_en && !window.metaData.authorNotesCorresp_en && window.metaData.authorNotes_en)){window.metaData.authorNotesCommon_en = window.metaData.authorNotes_en;}var _nlmdtdXml = $("#article_nlmdtdXml").val();var magDir = _nlmdtdXml.replace(/\/[^\/]+$/,'');window.metaData.magDir = magDir;new mag_vue({ el: '#metaVue', //dataUrl: mag_currentQikanUrl() + '/EN/article/getRichHtmlJson.do?articleId='+$("#articleId").val(), data:window.metaData, loading:true, doTextFun:function(text){ return doDataJsonText(text); 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来源：2018年第3期

《暨南学报(哲学社会科学版)》期刊编辑部

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