暨南学报(哲学社会科学版)

作者：王玮, 江勇威

单位：暨南大学管理学院教授,博士生导师。

关键词：社会化问答社区,感知利益,持续使用意愿,社区契合,社区依赖

基金：国家自然科学基金项目“企业信息系统实施对员工工作绩效的影响机制研究——基于工作特性和动机的视角”(批准号:71271102);广东省自然科学基金项目“移动信息技术对管理者工作重塑和角色变革的影响机制研究”(批准号:2017A030313411)。

在社会化问答社区,如何保留用户并促使其持续参与一直是大家关注的焦点。本文通过引入社会交换理论和关系维持双元模型,结合契合理论以及依赖理论,构建了一个“利益—情感—持续”的关系模型,并以社会化问答社区用户为调查对象,通过网络问卷调查收集数据进行实证分析。结果表明,知识共享自我效能、乐于助人、满意和熟悉等感知利益是影响用户持续使用意愿的前因变量,而社区契合与社区依赖作为中介变量共同影响用户的持续使用意愿。本研究结论对于社会化问答社区理解用户需求,促进用户持续参与具有重要的指导意义。"/>template{display:none;}.mag-rich-xref-fn { cursor: pointer;}//长视频$(document).ready(function(){if($("#showLongArticleVideo") && $("#showLongArticleVideo").length && $("#showLongArticleVideo").length>0){mag_ajax_update({ele_id:'showLongArticleVideo',url:mag_currentQikanUrl() + "/CN/article/showLongArticleVideo.do?id="+$("#articleId").val()});}});$(document).ready(function(){window.metaData = {"journal":{"issn":"1000-5072","qiKanMingCheng_CN":"暨南学报（哲学社会科学版）","id":2,"qiKanMingCheng_EN":"Jinan Journal"},"fundList_cn":["国家自然科学基金项目“企业信息系统实施对员工工作绩效的影响机制研究——基于工作特性和动机的视角”(批准号:71271102);广东省自然科学基金项目“移动信息技术对管理者工作重塑和角色变革的影响机制研究”(批准号:2017A030313411)。"],"article":{"keywordList_cn":["持续使用意愿","感知利益","社会化问答社区","社区契合","社区依赖"],"juan":"40","zhaiyao_cn":"在社会化问答社区,如何保留用户并促使其持续参与一直是大家关注的焦点。本文通过引入社会交换理论和关系维持双元模型,结合契合理论以及依赖理论,构建了一个“利益—情感—持续”的关系模型,并以社会化问答社区用户为调查对象,通过网络问卷调查收集数据进行实证分析。结果表明,知识共享自我效能、乐于助人、满意和熟悉等感知利益是影响用户持续使用意愿的前因变量,而社区契合与社区依赖作为中介变量共同影响用户的持续使用意愿。本研究结论对于社会化问答社区理解用户需求,促进用户持续参与具有重要的指导意义。","endNoteUrl_en":"https://jnxb.jnu.edu.cn/skb/EN/article/getTxtFile.do?fileType=EndNote&id=6166","reference":"","bibtexUrl_cn":"https://jnxb.jnu.edu.cn/skb/CN/article/getTxtFile.do?fileType=BibTeX&id=6166","abstractUrl_en":"https://jnxb.jnu.edu.cn/skb/EN/Y2018/V40/I10/96","qi":"10","id":6166,"nian":2018,"bianHao":"2018-10-96","zuoZheEn_L":"WANG Wei, JIANG Yongwei","juanUrl_en":"https://jnxb.jnu.edu.cn/skb/EN/Y2018","shouCiFaBuRiQi":"2018-11-02","qiShiYe":"96","qiUrl_cn":"https://jnxb.jnu.edu.cn/skb/CN/Y2018/V40/I10","lanMu_cn":"经济·管理","pdfSize":"852","zuoZhe_CN":"王玮, 江勇威","risUrl_cn":"https://jnxb.jnu.edu.cn/skb/CN/article/getTxtFile.do?fileType=Ris&id=6166","title_cn":"契合vs依赖:感知利益对社会化问答社区用户持续使用的影响研究","jieShuYe":"114","keywordList_en":["community dependence","community engagement","continuance intention","perceived benefits","social Q&A community"],"endNoteUrl_cn":"https://jnxb.jnu.edu.cn/skb/CN/article/getTxtFile.do?fileType=EndNote&id=6166","zhaiyao_en":"In social Q&A community, how to retain customers and promote their continuance intention is always the focus. 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来源：2018年第10期

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