暨南学报(哲学社会科学版)

作者：李晓愚

单位：南京大学新闻传播学院副教授。

关键词：扫盲运动,读书图,图像学,视觉修辞

基金：国家社会科学基金重大项目“视觉修辞的理论、方法与应用研究”(项目编号:17ZDA290)。

在新中国成立初的扫盲运动中产生了一批以“识字”为题材的绘画。这些画作的类型虽然不同,有国画、油画、年画、宣传画等,但几乎都采用了“女儿教母亲识字”这一程式。本文运用图像学的方法,对这些画作中共有的元素如“农村妇女”、“书本”、“戴红领巾的女孩”、“怀抱中的婴儿”等象征寓意进行了分析,指出它们如何借鉴、改造甚至颠覆了中国画中的传统图式。通过这些既“先进”又“传统”的图画,我们可以窥见政府在扫盲运动中如何用“非政治”的艺术手段有效地传递社会主义思想,如何纾解现代化进程与传统伦理的矛盾,如何在表现国家意志的同时兼顾民众的趣味与偏好。"/>template{display:none;}.mag-rich-xref-fn { cursor: pointer;}//长视频$(document).ready(function(){if($("#showLongArticleVideo") && $("#showLongArticleVideo").length && $("#showLongArticleVideo").length>0){mag_ajax_update({ele_id:'showLongArticleVideo',url:mag_currentQikanUrl() + "/CN/article/showLongArticleVideo.do?id="+$("#articleId").val()});}});$(document).ready(function(){window.metaData = {"journal":{"issn":"1000-5072","qiKanMingCheng_CN":"暨南学报（哲学社会科学版）","id":2,"qiKanMingCheng_EN":"Jinan Journal"},"fundList_cn":["国家社会科学基金重大项目“视觉修辞的理论、方法与应用研究”(项目编号:17ZDA290)。"],"article":{"keywordList_cn":["读书图","扫盲运动","视觉修辞","图像学"],"juan":"40","zhaiyao_cn":"在新中国成立初的扫盲运动中产生了一批以“识字”为题材的绘画。这些画作的类型虽然不同,有国画、油画、年画、宣传画等,但几乎都采用了“女儿教母亲识字”这一程式。本文运用图像学的方法,对这些画作中共有的元素如“农村妇女”、“书本”、“戴红领巾的女孩”、“怀抱中的婴儿”等象征寓意进行了分析,指出它们如何借鉴、改造甚至颠覆了中国画中的传统图式。通过这些既“先进”又“传统”的图画,我们可以窥见政府在扫盲运动中如何用“非政治”的艺术手段有效地传递社会主义思想,如何纾解现代化进程与传统伦理的矛盾,如何在表现国家意志的同时兼顾民众的趣味与偏好。","endNoteUrl_en":"https://jnxb.jnu.edu.cn/skb/EN/article/getTxtFile.do?fileType=EndNote&id=6162","reference":"","bibtexUrl_cn":"https://jnxb.jnu.edu.cn/skb/CN/article/getTxtFile.do?fileType=BibTeX&id=6162","abstractUrl_en":"https://jnxb.jnu.edu.cn/skb/EN/Y2018/V40/I10/36","qi":"10","id":6162,"nian":2018,"bianHao":"2018-10-36","zuoZheEn_L":"LI Xiaoyu","juanUrl_en":"https://jnxb.jnu.edu.cn/skb/EN/Y2018","shouCiFaBuRiQi":"2018-11-02","qiShiYe":"36","qiUrl_cn":"https://jnxb.jnu.edu.cn/skb/CN/Y2018/V40/I10","lanMu_cn":"视觉修辞学专题","pdfSize":"4198","zuoZhe_CN":"李晓愚","risUrl_cn":"https://jnxb.jnu.edu.cn/skb/CN/article/getTxtFile.do?fileType=Ris&id=6162","title_cn":"新任务与旧传统:扫盲运动中的图像修辞策略","jieShuYe":"48","keywordList_en":["Anti-Illiteracy Campaign","iconography","paintings about reading","visual rhetoric"],"endNoteUrl_cn":"https://jnxb.jnu.edu.cn/skb/CN/article/getTxtFile.do?fileType=EndNote&id=6162","zhaiyao_en":"A large number of paintings with the theme of “learning to read” were produced during the Anti-Illiteracy Campaign in the early period of the founding of the People’s Republic of China. 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来源：2018年第10期

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