暨南学报(哲学社会科学版)

作者：黄赞,王新新

单位：暨南大学管理学院讲师;王新新,上海财经大学商学院教授,博士生导师。

关键词：自我聚焦,流畅性感知,审美评价,私隐自我,公众自我

基金：国家自然科学基金青年项目“消费者自主的善因营销对其目标追逐行为的影响和机制研究”(批准号:71602071);国家自然科学基金面上项目“品牌群体标签有效性的机理研究:消费者的群体联想、认同建构与认同饱和的影响”(批准号:71472074);国家自然科学基金面上项目“规避群体模仿消费的形成机制、错配现象及其对被模仿群体的影响”(批准号:71872073);暨南大学科研培育与创新基金青年基金项目(中央高校基本科研业务费专项资金资助)“怀旧策略如何影响消费者对危机品牌的评价”(批准号:17JNQN02

相比于私隐自我聚焦的情况,消费者在公众自我聚焦状态下对产品的审美评价较低。这是因为,在公众自我聚焦的状态下,人们具有较高的印象管理动机,在做决策时则倾向于参考并迎合他人的评价标准;而在私隐自我聚焦的状态下,人们则不太考虑他人的影响,更有可能向外界表达自己的感受和价值观。"/>template{display:none;}.mag-rich-xref-fn { cursor: pointer;}//长视频$(document).ready(function(){if($("#showLongArticleVideo") && $("#showLongArticleVideo").length && $("#showLongArticleVideo").length>0){mag_ajax_update({ele_id:'showLongArticleVideo',url:mag_currentQikanUrl() + "/CN/article/showLongArticleVideo.do?id="+$("#articleId").val()});}});$(document).ready(function(){window.metaData = {"journal":{"issn":"1000-5072","qiKanMingCheng_CN":"暨南学报（哲学社会科学版）","id":2,"qiKanMingCheng_EN":"Jinan Journal"},"fundList_cn":["国家自然科学基金青年项目“消费者自主的善因营销对其目标追逐行为的影响和机制研究”(批准号:71602071);国家自然科学基金面上项目“品牌群体标签有效性的机理研究:消费者的群体联想、认同建构与认同饱和的影响”(批准号:71472074);国家自然科学基金面上项目“规避群体模仿消费的形成机制、错配现象及其对被模仿群体的影响”(批准号:71872073);暨南大学科研培育与创新基金青年基金项目(中央高校基本科研业务费专项资金资助)“怀旧策略如何影响消费者对危机品牌的评价”(批准号:17JNQN021)。"],"article":{"keywordList_cn":["公众自我","流畅性感知","审美评价","私隐自我","自我聚焦"],"juan":"41","zhaiyao_cn":"相比于私隐自我聚焦的情况,消费者在公众自我聚焦状态下对产品的审美评价较低。这是因为,在公众自我聚焦的状态下,人们具有较高的印象管理动机,在做决策时则倾向于参考并迎合他人的评价标准;而在私隐自我聚焦的状态下,人们则不太考虑他人的影响,更有可能向外界表达自己的感受和价值观。","endNoteUrl_en":"https://jnxb.jnu.edu.cn/skb/EN/article/getTxtFile.do?fileType=EndNote&id=6311","bibtexUrl_cn":"https://jnxb.jnu.edu.cn/skb/CN/article/getTxtFile.do?fileType=BibTeX&id=6311","abstractUrl_en":"https://jnxb.jnu.edu.cn/skb/EN/Y2019/V41/I9/12","qi":"9","id":6311,"nian":2019,"bianHao":"2019-9-12","zuoZheEn_L":"HUANG Zan, WANG Xinxin","juanUrl_en":"https://jnxb.jnu.edu.cn/skb/EN/Y2019","shouCiFaBuRiQi":"2019-11-06","qiShiYe":"12","qiUrl_cn":"https://jnxb.jnu.edu.cn/skb/CN/Y2019/V41/I9","lanMu_cn":"经济·管理","pdfSize":"844","zuoZhe_CN":"黄赞,王新新","risUrl_cn":"https://jnxb.jnu.edu.cn/skb/CN/article/getTxtFile.do?fileType=Ris&id=6311","title_cn":"消费者的自我聚焦状态对产品审美评价的影响研究","jieShuYe":"21","keywordList_en":[" aesthetic evaluation"," fluency perception"," private self"," public self","self-focus"],"endNoteUrl_cn":"https://jnxb.jnu.edu.cn/skb/CN/article/getTxtFile.do?fileType=EndNote&id=6311","zhaiyao_en":"This paper studies the influence of consumers' self-focus (both private and public) on the product aesthetic evaluation and its intermediate mechanism. 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来源：2019年第9期

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