暨南学报(哲学社会科学版)

作者：邓鹂鸣, 周韵

单位：武汉大学外国语言文学学院教授、博士生导师;周韵,武汉大学外国语言文学学院博士生、副教授。

关键词：文本互文,语图互文,篇际互文,语用身份,企业社会责任报告

基金：国家社科基金一般项目“话语视域下中外行业语篇互文动态系统研究”(批准号:17BYY033)。

近年来企业社会责任报告的语言学研究日益引发学界密切关注,然而鲜有学者基于互文策略探析企业在报告中的语用身份构建。鉴于此,本文以中国南方电网有限责任公司和意大利国家电力公司2017年社会责任报告为语料, 全面分析互文性作为话语策略如何帮助企业实现语用身份构建,结果表明:文本互文、语图互文及篇际互文是中外企业在社会责任报告中构建语用身份的重要策略,协助中外企业构建的共性语用身份包括管理规范的先锋企业、多方参与的现代企业、值得信赖的绿色企业及可持续发展的模范企业。此外,拥党爱国的大型国企和全球领先的跨国公司分别为双方报告构建的特色语用身份。"/>template{display:none;}.mag-rich-xref-fn { cursor: pointer;}//长视频$(document).ready(function(){if($("#showLongArticleVideo") && $("#showLongArticleVideo").length && $("#showLongArticleVideo").length>0){mag_ajax_update({ele_id:'showLongArticleVideo',url:mag_currentQikanUrl() + "/CN/article/showLongArticleVideo.do?id="+$("#articleId").val()});}});$(document).ready(function(){window.metaData = {"journal":{"issn":"1000-5072","qiKanMingCheng_CN":"暨南学报（哲学社会科学版）","id":2,"qiKanMingCheng_EN":"Jinan Journal"},"fundList_cn":["国家社科基金一般项目“话语视域下中外行业语篇互文动态系统研究”(批准号:17BYY033)。"],"article":{"keywordList_cn":["篇际互文","企业社会责任报告","文本互文","语图互文","语用身份"],"juan":"42","zhaiyao_cn":"近年来企业社会责任报告的语言学研究日益引发学界密切关注,然而鲜有学者基于互文策略探析企业在报告中的语用身份构建。鉴于此,本文以中国南方电网有限责任公司和意大利国家电力公司2017年社会责任报告为语料, 全面分析互文性作为话语策略如何帮助企业实现语用身份构建,结果表明:文本互文、语图互文及篇际互文是中外企业在社会责任报告中构建语用身份的重要策略,协助中外企业构建的共性语用身份包括管理规范的先锋企业、多方参与的现代企业、值得信赖的绿色企业及可持续发展的模范企业。此外,拥党爱国的大型国企和全球领先的跨国公司分别为双方报告构建的特色语用身份。","endNoteUrl_en":"https://jnxb.jnu.edu.cn/skb/EN/article/getTxtFile.do?fileType=EndNote&id=6354","bibtexUrl_cn":"https://jnxb.jnu.edu.cn/skb/CN/article/getTxtFile.do?fileType=BibTeX&id=6354","abstractUrl_en":"https://jnxb.jnu.edu.cn/skb/EN/Y2020/V42/I4/59","qi":"4","id":6354,"nian":2020,"bianHao":"2020-4-59","zuoZheEn_L":"DENG Liming, ZHOU Yun","juanUrl_en":"https://jnxb.jnu.edu.cn/skb/EN/Y2020","shouCiFaBuRiQi":"2020-04-30","qiShiYe":"59","qiUrl_cn":"https://jnxb.jnu.edu.cn/skb/CN/Y2020/V42/I4","lanMu_cn":"应用语言学","pdfSize":"648","zuoZhe_CN":"邓鹂鸣, 周韵","risUrl_cn":"https://jnxb.jnu.edu.cn/skb/CN/article/getTxtFile.do?fileType=Ris&id=6354","title_cn":"基于互文策略的中外企业语用身份构建研究——以社会责任报告为例","jieShuYe":"67","keywordList_en":["CSR report","interdiscursivity","pragmatic identity","textual intertextuality","textual-visual intertextuality"],"endNoteUrl_cn":"https://jnxb.jnu.edu.cn/skb/CN/article/getTxtFile.do?fileType=EndNote&id=6354","zhaiyao_en":"Although Corporate Social Responsibility Report (hereafter CSR Report) has been the focus of linguistics research, the intertextual and interdiscursive analysis of pragmatic identity construction in Chinese and foreign CSR reports remains to be scarcely explored. 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来源：2020年第4期

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