暨南学报(哲学社会科学版)

作者：陈宗诚, 马航

单位：香港中文大学地理与资源管理系、香港中文大学深圳研究院研究助理教授,博士,主要从事城市品牌营销和可持续旅游研究。马航,哈尔滨工业大学(深圳)建筑学院教授,博士,主要从事城市更新与城市设计研究。

关键词：城市印象,粤港澳大湾区,感知形象,区域发展,大学生

基金：深圳市哲学社会科学规划课题项目“比较香港和深圳大学生在粤港澳大湾区城市的未来发展角色:从感知形象到移居决定”(批准号:SZ2018B015)。

深圳和香港两地的大学生受益于《粤港澳大湾区规划纲要》发展带来的机遇,然而目前研究较少关注深港学生对大湾区形象认知的分析。本文探讨和比较深港大学生对大湾区城市整体的感知印象,以及与大湾区城市的联系。深圳大学生对大湾区城市的印象较香港大学生相对正面,有不少共同的主题,与城市间的联系更紧密,对区域政策的关注程度更高以及区域内部人口流动性更频繁。香港大学生对城市的印象侧重在休闲和活动上,而且主要集中在香港、澳门、深圳、广州四地,对于城市的印象之间相对独立。大湾区城市应该更明确其在大湾区的定位和城市形象,利用当地独特性资源发展特色产业,以推动成熟的城市品牌发展,或创建新品牌,增强在市场上的认知和吸引力。各地政府和教育部门可根据大学生对城市的印象,因地制宜,采取更能让大学生接受的宣传方式,循序渐进地加深其对大湾区规划和国家发展战略的熟悉度,促进各地大学生交流学习,增强湾区内各地青年人相互了解,从而优化并提升大学生的区域流动性。"/>template{display:none;}.mag-rich-xref-fn { cursor: pointer;}//长视频$(document).ready(function(){if($("#showLongArticleVideo") && $("#showLongArticleVideo").length && $("#showLongArticleVideo").length>0){mag_ajax_update({ele_id:'showLongArticleVideo',url:mag_currentQikanUrl() + "/CN/article/showLongArticleVideo.do?id="+$("#articleId").val()});}});$(document).ready(function(){window.metaData = {"journal":{"issn":"1000-5072","qiKanMingCheng_CN":"暨南学报（哲学社会科学版）","id":2,"qiKanMingCheng_EN":"Jinan Journal"},"fundList_cn":["深圳市哲学社会科学规划课题项目“比较香港和深圳大学生在粤港澳大湾区城市的未来发展角色:从感知形象到移居决定”(批准号:SZ2018B015)。"],"article":{"keywordList_cn":["城市印象","大学生","感知形象","区域发展","粤港澳大湾区"],"juan":"42","zhaiyao_cn":"深圳和香港两地的大学生受益于《粤港澳大湾区规划纲要》发展带来的机遇,然而目前研究较少关注深港学生对大湾区形象认知的分析。本文探讨和比较深港大学生对大湾区城市整体的感知印象,以及与大湾区城市的联系。深圳大学生对大湾区城市的印象较香港大学生相对正面,有不少共同的主题,与城市间的联系更紧密,对区域政策的关注程度更高以及区域内部人口流动性更频繁。香港大学生对城市的印象侧重在休闲和活动上,而且主要集中在香港、澳门、深圳、广州四地,对于城市的印象之间相对独立。大湾区城市应该更明确其在大湾区的定位和城市形象,利用当地独特性资源发展特色产业,以推动成熟的城市品牌发展,或创建新品牌,增强在市场上的认知和吸引力。各地政府和教育部门可根据大学生对城市的印象,因地制宜,采取更能让大学生接受的宣传方式,循序渐进地加深其对大湾区规划和国家发展战略的熟悉度,促进各地大学生交流学习,增强湾区内各地青年人相互了解,从而优化并提升大学生的区域流动性。","endNoteUrl_en":"https://jnxb.jnu.edu.cn/skb/EN/article/getTxtFile.do?fileType=EndNote&id=6423","reference":"","bibtexUrl_cn":"https://jnxb.jnu.edu.cn/skb/CN/article/getTxtFile.do?fileType=BibTeX&id=6423","abstractUrl_en":"https://jnxb.jnu.edu.cn/skb/EN/Y2020/V42/I8/1","qi":"8","id":6423,"nian":2020,"bianHao":"2020-8-1","zuoZheEn_L":"CHAN Chungshing, MA Hang","juanUrl_en":"https://jnxb.jnu.edu.cn/skb/EN/Y2020","shouCiFaBuRiQi":"2020-07-17","qiShiYe":"1","qiUrl_cn":"https://jnxb.jnu.edu.cn/skb/CN/Y2020/V42/I8","lanMu_cn":"粤港澳大湾区研究","pdfSize":"1856","zuoZhe_CN":"陈宗诚, 马航","risUrl_cn":"https://jnxb.jnu.edu.cn/skb/CN/article/getTxtFile.do?fileType=Ris&id=6423","title_cn":"基于形象感知的香港和深圳大学生对粤港澳大湾区城市比较研究","jieShuYe":"14","keywordList_en":["city image","Greater Bay Area","perceived image","regional development","university students"],"endNoteUrl_cn":"https://jnxb.jnu.edu.cn/skb/CN/article/getTxtFile.do?fileType=EndNote&id=6423","zhaiyao_en":"University students in Shenzhen and Hong Kong benefit from the opportunities brought by the development plan for the Guangdong-Hong Kong-Macao Greater Bay Area (GBA). 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This paper proposes that cities in the Greater Bay Area should be clearer about their positioning and urban image, and use their unique resources to develop characteristic industries to promote the development of mature urban brands, or create new brands to enhance market awareness and attractiveness. Governments and education departments around can adopt the propaganda methods that adapt to local conditions and are more acceptable to students based on their impressions of the city, and gradually deepen their familiarity with the planning and national development strategies of the Greater Bay Area. This may promote communicating and learning among university students, enhance mutual understanding among young people in GBA. 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来源：2020年第8期

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