暨南学报(哲学社会科学版)

作者：郑晓君

单位：暨南大学新闻与传播学院广告学系讲师。

关键词：当代艺术,符号,符号化,消费文化,大众文化

基金：国家社会科学基金项目“环境传播的公共修辞与符号化治理策略研究”(17BXW008)。

在如今的视网膜与大众传媒时代,随着精英艺术向大众艺术的转向,当代艺术已成为符号运作的场域。本文主要从符号学角度出发,结合符号学美学、艺术心理学、传播学及现象学等跨学科知识,探讨艺术符号与消费文化和大众文化的关系,对当代艺术的符号化的成因和现状进行系统分析和梳理,对艺术的符号化特征进行归纳,对当代艺术符号化所面临的问题进行总结,对艺术家如何正确认识符号和运用符号、寻找自己的绘画语言并形成独立的艺术面貌进行思考和探讨。"/>template{display:none;}.mag-rich-xref-fn { cursor: pointer;}//长视频$(document).ready(function(){if($("#showLongArticleVideo") && $("#showLongArticleVideo").length && $("#showLongArticleVideo").length>0){mag_ajax_update({ele_id:'showLongArticleVideo',url:mag_currentQikanUrl() + "/CN/article/showLongArticleVideo.do?id="+$("#articleId").val()});}});$(document).ready(function(){window.metaData = {"journal":{"issn":"1000-5072","qiKanMingCheng_CN":"暨南学报（哲学社会科学版）","id":2,"qiKanMingCheng_EN":"Jinan Journal"},"fundList_cn":["国家社会科学基金项目“环境传播的公共修辞与符号化治理策略研究”(17BXW008)。"],"article":{"keywordList_cn":["大众文化","当代艺术","符号","符号化","消费文化"],"juan":"43","zhaiyao_cn":"在如今的视网膜与大众传媒时代,随着精英艺术向大众艺术的转向,当代艺术已成为符号运作的场域。本文主要从符号学角度出发,结合符号学美学、艺术心理学、传播学及现象学等跨学科知识,探讨艺术符号与消费文化和大众文化的关系,对当代艺术的符号化的成因和现状进行系统分析和梳理,对艺术的符号化特征进行归纳,对当代艺术符号化所面临的问题进行总结,对艺术家如何正确认识符号和运用符号、寻找自己的绘画语言并形成独立的艺术面貌进行思考和探讨。","endNoteUrl_en":"https://jnxb.jnu.edu.cn/skb/EN/article/getTxtFile.do?fileType=EndNote&id=6535","bibtexUrl_cn":"https://jnxb.jnu.edu.cn/skb/CN/article/getTxtFile.do?fileType=BibTeX&id=6535","abstractUrl_en":"https://jnxb.jnu.edu.cn/skb/EN/Y2021/V43/I4/121","qi":"4","id":6535,"nian":2021,"bianHao":"2021-4-121","zuoZheEn_L":"ZHENG Xiaojun","juanUrl_en":"https://jnxb.jnu.edu.cn/skb/EN/Y2021","shouCiFaBuRiQi":"2021-04-20","qiShiYe":"121","qiUrl_cn":"https://jnxb.jnu.edu.cn/skb/CN/Y2021/V43/I4","lanMu_cn":"文化传播","pdfSize":"2906","zuoZhe_CN":"郑晓君","risUrl_cn":"https://jnxb.jnu.edu.cn/skb/CN/article/getTxtFile.do?fileType=Ris&id=6535","title_cn":"大众文化视域下当代艺术的符号化表达与传播——以新波普艺术为例","jieShuYe":"132","keywordList_en":["consumer culture","contemporary art","popular culture","symbol","symbolization"],"endNoteUrl_cn":"https://jnxb.jnu.edu.cn/skb/CN/article/getTxtFile.do?fileType=EndNote&id=6535","zhaiyao_en":"In today's era of retina and mass media, with the shift from the elite art to the mass art, contemporary art has become the field of symbolic operation. 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来源：2021年第4期

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