暨南学报(哲学社会科学版)

作者：徐可

单位：中国政法大学民商经济法学院。

关键词：数字广告,数据垄断,个人信息保护,消费者权益,竞争规制

基金：北京社会科学基金项目“网络直播营销文化的私法治理研究”(21FXB021)。

由于数据的渠道集中化和网络外部效应,数字广告市场具有内生的垄断性。《个人信息保护法》等规范扼制了数据收集的滥用,但其可能被不当利用于实施反竞争行为。经营者以个人信息保护为由,干扰、阻碍竞争者收集数据,能获得不正当竞争优势,导致个人信息保护和竞争规制之间出现冲突。为此,应以消费者利益为基准,平衡两种规制体系的矛盾,完善数据控制的竞争规制,防范新型数据壁垒的形成。"/>template{display:none;}.mag-rich-xref-fn { cursor: pointer;}//长视频$(document).ready(function(){if($("#showLongArticleVideo") && $("#showLongArticleVideo").length && $("#showLongArticleVideo").length>0){mag_ajax_update({ele_id:'showLongArticleVideo',url:mag_currentQikanUrl() + "/CN/article/showLongArticleVideo.do?id="+$("#articleId").val()});}});$(document).ready(function(){window.metaData = {"journal":{"issn":"1000-5072","qiKanMingCheng_CN":"暨南学报（哲学社会科学版）","id":2,"qiKanMingCheng_EN":"Jinan Journal"},"fundList_cn":["北京社会科学基金项目“网络直播营销文化的私法治理研究”(21FXB021)。"],"article":{"keywordList_cn":["个人信息保护","竞争规制","数据垄断","数字广告","消费者权益"],"juan":"44","zhaiyao_cn":"由于数据的渠道集中化和网络外部效应,数字广告市场具有内生的垄断性。《个人信息保护法》等规范扼制了数据收集的滥用,但其可能被不当利用于实施反竞争行为。经营者以个人信息保护为由,干扰、阻碍竞争者收集数据,能获得不正当竞争优势,导致个人信息保护和竞争规制之间出现冲突。为此,应以消费者利益为基准,平衡两种规制体系的矛盾,完善数据控制的竞争规制,防范新型数据壁垒的形成。","endNoteUrl_en":"https://jnxb.jnu.edu.cn/skb/EN/article/getTxtFile.do?fileType=EndNote&id=6658","bibtexUrl_cn":"https://jnxb.jnu.edu.cn/skb/CN/article/getTxtFile.do?fileType=BibTeX&id=6658","abstractUrl_en":"https://jnxb.jnu.edu.cn/skb/EN/10.11778/j.jnxb.20212578","qi":"6","id":6658,"nian":2022,"bianHao":"2022-6-91","zuoZheEn_L":"XU Ke","juanUrl_en":"https://jnxb.jnu.edu.cn/skb/EN/Y2022","shouCiFaBuRiQi":"2022-06-29","qiShiYe":"91","qiUrl_cn":"https://jnxb.jnu.edu.cn/skb/CN/Y2022/V44/I6","lanMu_cn":"个人信息保护","pdfSize":"857","zuoZhe_CN":"徐可","risUrl_cn":"https://jnxb.jnu.edu.cn/skb/CN/article/getTxtFile.do?fileType=Ris&id=6658","title_cn":"数字广告市场中个人信息保护与竞争规制的协调","doi":"10.11778/j.jnxb.20212578","jieShuYe":"101","keywordList_en":["Competition regulation","Consumer welfare","Data monopoly","Digital advertising","Personal information protection"],"endNoteUrl_cn":"https://jnxb.jnu.edu.cn/skb/CN/article/getTxtFile.do?fileType=EndNote&id=6658","zhaiyao_en":"Due to the centralization of data and network externality, the digital advertising market naturally tend to be monopolized. Data regulations, such as the Personal Information Protection Law, impose restrictions on the misuse of personal data, but they can also be used inappropriately to commit anti-competitive acts. The intermediary platforms impede other competitors from collecting necessary data for the competent advantage will lead to a conflict between data protection and anti-competition regulation. Thus, the consumer welfare should be taken as the benchmark to balance the contradiction between the two regulatory systems. 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来源：2022年第6期

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