暨南学报(哲学社会科学版)

作者：李海南

单位：中国海洋大学外国语学院。

关键词：数字时代,对外视听传媒,发展策略,现实启示,国际传播

基金：山东省社会科学规划研究项目“文化传播视域下法国公共电视台与中国中央电视台文化节目比较研究”(19DXWJ06)。

对外视听传媒肩负着维护国家文化利益和构建国家形象的重要使命,数字时代的到来为法国对外文化的传播创造了新的机遇,也提供了新的挑战。作为传统的文化输出大国,法国在顺应数字革命、升级对外文化传播方面走在探索的前沿。具体来说,法国对外传媒视听基于该国历史、国际政治和新技术革命背景,从新定位、新机制、新产业、新体系等维度进行了革新。“法国经验”对我国对外视听传媒的发展有一定借鉴意义,启发我国要利用数字时代传播规律,在发展新时代对外传播事业过程中,发扬数字文化精神、推动文化合作和传媒自主相结合,强化数字协调能力、推动国家引导和市场自发相结合,强化数字发展方向、推动有形传播和无形传播相结合,搭建数字整合平台,推动协作性和一致性相结合。"/>template{display:none;}.mag-rich-xref-fn { cursor: pointer;}//长视频$(document).ready(function(){if($("#showLongArticleVideo") && $("#showLongArticleVideo").length && $("#showLongArticleVideo").length>0){mag_ajax_update({ele_id:'showLongArticleVideo',url:mag_currentQikanUrl() + "/CN/article/showLongArticleVideo.do?id="+$("#articleId").val()});}});$(document).ready(function(){window.metaData = {"journal":{"issn":"1000-5072","qiKanMingCheng_CN":"暨南学报（哲学社会科学版）","id":2,"qiKanMingCheng_EN":"Jinan Journal"},"fundList_cn":["山东省社会科学规划研究项目“文化传播视域下法国公共电视台与中国中央电视台文化节目比较研究”(19DXWJ06)。"],"article":{"keywordList_cn":["数字时代","对外视听传媒","发展策略","现实启示","国际传播"],"juan":"46","zhaiyao_cn":"对外视听传媒肩负着维护国家文化利益和构建国家形象的重要使命,数字时代的到来为法国对外文化的传播创造了新的机遇,也提供了新的挑战。作为传统的文化输出大国,法国在顺应数字革命、升级对外文化传播方面走在探索的前沿。具体来说,法国对外传媒视听基于该国历史、国际政治和新技术革命背景,从新定位、新机制、新产业、新体系等维度进行了革新。“法国经验”对我国对外视听传媒的发展有一定借鉴意义,启发我国要利用数字时代传播规律,在发展新时代对外传播事业过程中,发扬数字文化精神、推动文化合作和传媒自主相结合,强化数字协调能力、推动国家引导和市场自发相结合,强化数字发展方向、推动有形传播和无形传播相结合,搭建数字整合平台,推动协作性和一致性相结合。","endNoteUrl_en":"https://jnxb.jnu.edu.cn/skb/EN/article/getTxtFile.do?fileType=EndNote&id=7002","reference":"","bibtexUrl_cn":"https://jnxb.jnu.edu.cn/skb/CN/article/getTxtFile.do?fileType=BibTeX&id=7002","abstractUrl_en":"https://jnxb.jnu.edu.cn/skb/EN/10.11778/j.jnxb.20240650","qi":"6","id":7002,"nian":2024,"bianHao":"1720771494622-159562076","zuoZheEn_L":"LI Hainan","juanUrl_en":"https://jnxb.jnu.edu.cn/skb/EN/Y2024","shouCiFaBuRiQi":"2024-07-12","qiShiYe":"86","qiUrl_cn":"https://jnxb.jnu.edu.cn/skb/CN/Y2024/V46/I6","lanMu_cn":"新闻传播学·国际传播","pdfSize":"1228","zuoZhe_CN":"李海南","risUrl_cn":"https://jnxb.jnu.edu.cn/skb/CN/article/getTxtFile.do?fileType=Ris&id=7002","title_cn":"数字时代法国对外视听传媒发展策略研究: 国际传播的法国经验","doi":"10.11778/j.jnxb.20240650","jieShuYe":"101","keywordList_en":["digital age","audiovisual media for foreign audiences","development strategy","practical enlightenment","International communication"],"endNoteUrl_cn":"https://jnxb.jnu.edu.cn/skb/CN/article/getTxtFile.do?fileType=EndNote&id=7002","zhaiyao_en":"This study examines the important role of French audiovisual media in protecting the country's cultural interests and shaping its national image, especially the opportunities and challenges of France's foreign cultural communication in the context of the digital age. With globalization and the rapid development of information technology, digital media have become an important channel for national cultural communication. As a traditional cultural exporter, France's cultural policy and communication strategy have been adjusted and upgraded accordingly in the face of the digital revolution. Combined with the historical background and real conditions of France in cultural communication, this paper analyzes in depth its cultural communication mechanism and strategy in the digital age, providing reference for China's foreign cultural communication.This paper reveals the effective strategies and practical effects of France's foreign cultural communication in the context of the digital age and explores its unique position and role in global cultural exchange. It summarizes France's experience and achievements in cultural communication by analyzing how it has revolutionized itself in terms of new positioning, new mechanism, new industry, and new system based on its history, international politics, and new technological revolution, thus promoting global cultural diversity and cross-cultural dialogue. The “French experience” has certain reference significance for the development of China's foreign audiovisual media, inspiring China to make use of the laws of communication in the digital age, carry forward the spirit of digital culture, promote the combination of cultural cooperation and media autonomy, strengthen the capacity of digital coordination, promote the combination of tangible and intangible communication, and set up a digital integration platform to promote the combination of collaboration and consistency.The research methods of this paper mainly include literature analysis, case study, and comparative study. Firstly, through reading and sorting out relevant literature, this paper introduces the historical background and current situation of France's foreign cultural communication. Secondly, representative cases of France in cultural communication are selected for in-depth analysis to reveal its successful experience and existing problems. Finally, through the comparison with China's cultural communication strategy, this paper finds out the advantages and shortcomings of France's cultural communication in the digital age. During the research process, the combination of theory and practice is emphasized, with both macro-analysis of policies and strategies and micro-examination of specific implementation processes.Through the above methods, this study mainly draws the following conclusions: first, France has significantly improved the quality and effect of its cultural communication in the digital age by integrating cultural resources and making use of new technologies; second, France actively promotes linguistic dissemination and cultural diversity and enhances its international influence by promoting the French language and culture through a variety of channels and platforms; third, France focuses on strengthening international cooperation to optimize the structure of the cultural market and emphasizes the combination of state guidance and market-led forces to promote intercultural dialogue and balanced cultural trade, achieving remarkable results. Overall, France's cultural communication strategy in the digital age is highly adaptive and innovative and has built an efficient digital integration and communication platform. The experience not only provides useful experience and inspiration for other countries but also provides a new reference paradigm for the development of global digital culture.Finally, this paper provides an outlook on the future research direction and application prospects. In the future, with the continuous progress of technology and the deepening of globalization, foreign cultural communication will face more challenges and opportunities. The deepening of international cultural exchanges and the strengthening of intercultural dialogue will require more innovation and cooperation among countries at the policy and practice levels. The experience of France shows that it is only through continuous exploration and efforts that it can be invincible in the global cultural competition.","bibtexUrl_en":"https://jnxb.jnu.edu.cn/skb/EN/article/getTxtFile.do?fileType=BibTeX&id=7002","abstractUrl_cn":"https://jnxb.jnu.edu.cn/skb/CN/10.11778/j.jnxb.20240650","zuoZheCn_L":"李海南","juanUrl_cn":"https://jnxb.jnu.edu.cn/skb/CN/Y2024","lanMu_en":"","qiUrl_en":"https://jnxb.jnu.edu.cn/skb/EN/Y2024/V46/I6","zuoZhe_EN":"LI Hainan","risUrl_en":"https://jnxb.jnu.edu.cn/skb/EN/article/getTxtFile.do?fileType=Ris&id=7002","title_en":"Strategies for the Development of French Audiovisual Media in the Digital Age: The French experience of international communication","hasPdf":"true"},"authorNotes_cn":["李海南,中国海洋大学外国语学院。"]};if(window.metaData && (!window.metaData.authorNotesCommon_cn && !window.metaData.authorNotesCorresp_cn && window.metaData.authorNotes_cn)){window.metaData.authorNotesCommon_cn = window.metaData.authorNotes_cn;}if(window.metaData && (!window.metaData.authorNotesCommon_en && !window.metaData.authorNotesCorresp_en && window.metaData.authorNotes_en)){window.metaData.authorNotesCommon_en = window.metaData.authorNotes_en;}var _nlmdtdXml = $("#article_nlmdtdXml").val();var magDir = _nlmdtdXml.replace(/\/[^\/]+$/,'');window.metaData.magDir = magDir;new mag_vue({ el: '#metaVue', //dataUrl: mag_currentQikanUrl() + '/EN/article/getRichHtmlJson.do?articleId='+$("#articleId").val(), data:window.metaData, loading:true, doTextFun:function(text){ return doDataJsonText(text); 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来源：2024年第6期

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