暨南学报(哲学社会科学版)

作者：姚锋, 李恩军

单位：湖南大学新闻与传播学院;李恩军,湖南大学工商管理学院。

关键词：中华文化国际传播,对立统一关系,习近平文化思想

基金：中央社会主义学院统一战线高端智库课题“新时代中华优秀传统文化对外传播机制研究”(ZK20220221)。

在党的二十大明确提出“增强中华文明传播力影响力”的背景下,推动中华文化更好走向世界是增强国家文化软实力,实现中华民族伟大复兴的必然要求。基于实践层面形成的关于中华文化国际传播的十大对立统一的内在关系的归纳和阐释,我国可从宏观与微观两个层面进一步完善各项实施机制以实现体系的构建:宏观上要重点设立一个囊括中央到地方、高效且权威的协调统筹部门,采用“大传播”型管理体制,酝酿制定“文化促进与传播法”等,再从顶层扶持政策、管理服务制度和供给侧改革等方面,整体化、系统化、长效化着眼于中华文化国际传播机制的完善。微观上则应出台针对中华文化国际传播的配套财政补贴制度和金融扶持制度、文化创新激励措施等,为更好提升中华文化国际传播力和影响力提供了具体落地机制。"/>template{display:none;}.mag-rich-xref-fn { cursor: pointer;}//长视频$(document).ready(function(){if($("#showLongArticleVideo") && $("#showLongArticleVideo").length && $("#showLongArticleVideo").length>0){mag_ajax_update({ele_id:'showLongArticleVideo',url:mag_currentQikanUrl() + "/CN/article/showLongArticleVideo.do?id="+$("#articleId").val()});}});$(document).ready(function(){window.metaData = {"journal":{"issn":"1000-5072","qiKanMingCheng_CN":"暨南学报（哲学社会科学版）","id":2,"qiKanMingCheng_EN":"Jinan Journal"},"fundList_cn":["中央社会主义学院统一战线高端智库课题“新时代中华优秀传统文化对外传播机制研究”(ZK20220221)。"],"article":{"keywordList_cn":["中华文化国际传播","对立统一关系","习近平文化思想"],"juan":"46","zhaiyao_cn":"在党的二十大明确提出“增强中华文明传播力影响力”的背景下,推动中华文化更好走向世界是增强国家文化软实力,实现中华民族伟大复兴的必然要求。基于实践层面形成的关于中华文化国际传播的十大对立统一的内在关系的归纳和阐释,我国可从宏观与微观两个层面进一步完善各项实施机制以实现体系的构建:宏观上要重点设立一个囊括中央到地方、高效且权威的协调统筹部门,采用“大传播”型管理体制,酝酿制定“文化促进与传播法”等,再从顶层扶持政策、管理服务制度和供给侧改革等方面,整体化、系统化、长效化着眼于中华文化国际传播机制的完善。微观上则应出台针对中华文化国际传播的配套财政补贴制度和金融扶持制度、文化创新激励措施等,为更好提升中华文化国际传播力和影响力提供了具体落地机制。","endNoteUrl_en":"https://jnxb.jnu.edu.cn/skb/EN/article/getTxtFile.do?fileType=EndNote&id=7034","reference":"","bibtexUrl_cn":"https://jnxb.jnu.edu.cn/skb/CN/article/getTxtFile.do?fileType=BibTeX&id=7034","abstractUrl_en":"https://jnxb.jnu.edu.cn/skb/EN/10.11778/j.jnxb.20240266","qi":"8","id":7034,"nian":2024,"bianHao":"1727145762647-594456485","zuoZheEn_L":"YAO Feng, LI Enjun","juanUrl_en":"https://jnxb.jnu.edu.cn/skb/EN/Y2024","shouCiFaBuRiQi":"2024-09-24","qiShiYe":"24","qiUrl_cn":"https://jnxb.jnu.edu.cn/skb/CN/Y2024/V46/I8","lanMu_cn":"新闻与传播学","pdfSize":"701","zuoZhe_CN":"姚锋, 李恩军","risUrl_cn":"https://jnxb.jnu.edu.cn/skb/CN/article/getTxtFile.do?fileType=Ris&id=7034","title_cn":"中华文化国际传播的体系构建与机制完善","doi":"10.11778/j.jnxb.20240266","jieShuYe":"35","keywordList_en":["international communication of Chinese culture","the relationship of unity of opposites","Xi Jinping Thought on Culture"],"endNoteUrl_cn":"https://jnxb.jnu.edu.cn/skb/CN/article/getTxtFile.do?fileType=EndNote&id=7034","zhaiyao_en":"In the report to the 20th National Congress of the Communist Party of China (CPC), it is proposed to “promote Chinese culture to better go to the world” and “enhance the influence of Chinese civilization”. The report mentions “Chinese culture” five times, indicating that the Party and the state attach great importance to it. The important content, historical tasks, final symbols, and overall goals of the system construction and mechanism improvement of the international communication of Chinese culture are very clear, which is to make Chinese culture a bridge of the world's diverse cultures with cultural confidence and strive to make China a cultural power with extensive international influence. The aim is to achieve the symbiosis, harmony, and consensus of global culture to promote the formation of a community with a shared future for mankind, ultimately achieving the great rejuvenation of the Chinese nation.The research method in this paper has outstanding innovation. The method of “Chinese learning” adopted in this paper innovatively explores and utilizes a set of thinking modes of “dualistic dialectics”, “three-dimensional equilibrium” and “two in one, three in two, three in all” that originally existed in the Chinese culture. Specifically, there are the traditional Chinese culture's “body and use” mode of thinking, the unification of historical investigation and logical thinking, and so on. This is the same as the dialectical unity of contradiction in the development of things advocated by Marxism. Marxist dialectical materialism holds that contradiction exists in everything, runs through the development process of everything, and constantly promotes the movement, change, and development of things in the change of old and new contradictions. All of the above are the main methodology used in this paper.Based on the induction and interpretation of the ten dialectical relations of the unity of opposites in the process of the international communication of Chinese culture, China can further improve the implementation mechanism in the macro and micro dimensions to achieve the construction of the system. At the macro level, it is important to set up an efficient and authoritative coordination and coordination department covering central and local governments, adopt a “big communication” management system, formulate a “cultural promotion and communication law”, and then focus on the improvement of the international communication mechanism of Chinese culture in an integrated, systematic, and long-term manner from the aspects of top-level support policies, management service system, and supply-side reform. 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来源：2024年第8期

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