暨南学报(哲学社会科学版)

作者：唐睿

单位：安徽大学创新发展研究院。

关键词：非物质文化遗产,旅游产业,创新,专利数据

基金：国家社会科学基金青年项目“数字化转型下文旅企业韧性提升的机制与效应研究”(23CJY047);安徽省高等学校科学研究项目重大项目“数字经济赋能文旅产业高质量协同发展的机制与效应研究”(2024AH040275)。

非物质文化遗产承载着中华优秀传统文化的智慧结晶、审美追求和精神特质,是旅游产业创新的重要精神力量,本文利用中国非物质文化遗产和旅游专利数据,研究非物质文化遗产对旅游产业创新的影响,发现非物质文化遗产推动了旅游产业创新,该结论在将河流密度作为工具变量的一系列稳健性检验后依然成立。在企业样本和文化多样性较高的地区,非物质文化遗产的积极作用更为显著。机制检验表明,非物质文化遗产能够通过增加地区吸引力和提升旅游市场潜力促进旅游产业创新。进一步研究发现,数字经济在非物质文化遗产赋能旅游产业创新进程中具有正向调节作用,其中民间文学,传统音乐,传统舞蹈,曲艺,传统体育、游艺与杂技,传统美术,传统技艺等文化类型与数字经济的融合发展促进了旅游产业创新。研究结论为利用传统文化推动旅游产业创新提供了经验证据,对实现文旅融合高质量发展具有政策参考价值。"/>template{display:none;}.mag-rich-xref-fn { cursor: pointer;}//长视频$(document).ready(function(){if($("#showLongArticleVideo") && $("#showLongArticleVideo").length && $("#showLongArticleVideo").length>0){mag_ajax_update({ele_id:'showLongArticleVideo',url:mag_currentQikanUrl() + "/CN/article/showLongArticleVideo.do?id="+$("#articleId").val()});}});$(document).ready(function(){window.metaData = {"journal":{"issn":"1000-5072","qiKanMingCheng_CN":"暨南学报（哲学社会科学版）","id":2,"qiKanMingCheng_EN":"Jinan Journal"},"fundList_cn":["国家社会科学基金青年项目“数字化转型下文旅企业韧性提升的机制与效应研究”(23CJY047);安徽省高等学校科学研究项目重大项目“数字经济赋能文旅产业高质量协同发展的机制与效应研究”(2024AH040275)。"],"article":{"keywordList_cn":["非物质文化遗产","旅游产业","创新","专利数据"],"juan":"47","zhaiyao_cn":"非物质文化遗产承载着中华优秀传统文化的智慧结晶、审美追求和精神特质,是旅游产业创新的重要精神力量,本文利用中国非物质文化遗产和旅游专利数据,研究非物质文化遗产对旅游产业创新的影响,发现非物质文化遗产推动了旅游产业创新,该结论在将河流密度作为工具变量的一系列稳健性检验后依然成立。在企业样本和文化多样性较高的地区,非物质文化遗产的积极作用更为显著。机制检验表明,非物质文化遗产能够通过增加地区吸引力和提升旅游市场潜力促进旅游产业创新。进一步研究发现,数字经济在非物质文化遗产赋能旅游产业创新进程中具有正向调节作用,其中民间文学,传统音乐,传统舞蹈,曲艺,传统体育、游艺与杂技,传统美术,传统技艺等文化类型与数字经济的融合发展促进了旅游产业创新。研究结论为利用传统文化推动旅游产业创新提供了经验证据,对实现文旅融合高质量发展具有政策参考价值。","endNoteUrl_en":"https://jnxb.jnu.edu.cn/skb/EN/article/getTxtFile.do?fileType=EndNote&id=7234","reference":"","bibtexUrl_cn":"https://jnxb.jnu.edu.cn/skb/CN/article/getTxtFile.do?fileType=BibTeX&id=7234","abstractUrl_en":"https://jnxb.jnu.edu.cn/skb/EN/10.11778/j.jnxb.20242378","qi":"5","id":7234,"nian":2025,"bianHao":"1752550981172-1025568490","zuoZheEn_L":"TANG Rui","juanUrl_en":"https://jnxb.jnu.edu.cn/skb/EN/Y2025","shouCiFaBuRiQi":"2025-07-15","qiShiYe":"162","qiUrl_cn":"https://jnxb.jnu.edu.cn/skb/CN/Y2025/V47/I5","lanMu_cn":"经济管理","pdfSize":"1516","zuoZhe_CN":"唐睿","risUrl_cn":"https://jnxb.jnu.edu.cn/skb/CN/article/getTxtFile.do?fileType=Ris&id=7234","title_cn":"非物质文化遗产对旅游产业的创新效应:基于“非遗名录”与专利数据的匹配","doi":"10.11778/j.jnxb.20242378","jieShuYe":"179","keywordList_en":["intangible cultural heritage","tourism industry","innovation","patent data"],"endNoteUrl_cn":"https://jnxb.jnu.edu.cn/skb/CN/article/getTxtFile.do?fileType=EndNote&id=7234","zhaiyao_en":"The spirit of pioneering, exploration, and innovation in traditional Chinese culture has provided a soil for industrial innovation. Along with the in-depth promotion of the integration of culture and tourism, the ideological concepts, humanistic spirit, and ethical norms of traditional culture have been continuously tapped and utilized to promote the innovation of tourism products and services, gradually forming a new driver for the high-quality development of the tourism industry. However, existing literature rarely studies the positive impact of intangible cultural heritage on tourism innovation and lacks a deep understanding of the specific role of intangible cultural heritage in innovation in the tourism industry.Using data on China's intangible cultural heritage and regional tourism patents, this paper examines the impact of intangible cultural heritage on innovation in the tourism industry and finds that intangible cultural heritage can promote innovation in the tourism industry. The conclusion still holds after a series of robustness tests using river density as an instrumental variable. The positive effects of intangible cultural heritage are more pronounced in the firms and regions with higher cultural diversity. Mechanism tests suggest that intangible cultural heritage can promote innovation in the tourism industry by increasing regional attractiveness and enhancing tourism market potential. In addition, the digital economy has a positive moderating effect in the process of intangible cultural heritage-enabled innovation in the tourism industry, in which the integration of cultural genres such as folklore, traditional music, traditional dances, musicals, traditional sports, amusement and acrobatics, traditional fine arts, and traditional arts and crafts, with the digital economy, has contributed to innovation in the tourism industry.The contributions of this paper are as follows. Firstly, this paper empirically reveals the role of intangible cultural heritage in promoting the innovation of the tourism industry, and expands the research ideas of the high-quality development of the tourism industry from a cultural perspective. Secondly, the results show that the increase in regional attractiveness and the enhancement of tourism market potential are important ways for intangible cultural heritage to promote the innovation of the tourism industry, which deepens the understanding of the basic logic of intangible cultural heritage to promote the innovation of the tourism industry. 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来源：2025年第5期

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