暨南学报(哲学社会科学版)

作者：谢陈昕, 黎文靖

单位：福州大学经济与管理学院;黎文靖,暨南大学管理学院。

关键词：“网红”旅游热度,“网红”经济,数字经济,城市创新,创新要素供给

基金：教育部哲学社会科学研究重大课题攻关项目“健全中国特色国有资产治理体系研究”(22JZD007)。

“网红”旅游城市凭借新媒体的传播效应和消费升级趋势迅速崛起。尽管其经济和社会影响已受到广泛关注,但关于“网红”旅游热度如何激发城市创新的研究仍较为匮乏。本文基于2011—2021年全国地级市面板数据,系统检验了网络旅游热度的创新驱动效应。研究表明,“网红”旅游热度能够显著提高城市创新产出,这一促进作用对于非发明专利创新的推动更为显著。机制检验表明,“网红”旅游热度主要通过市场需求响应和创新要素供给激励创新;而其对发明专利创新的作用相对有限,原因在于对高技能人才的吸引力相对不足。拓展性分析发现,随着城市营商环境优化与宜居性提升,“网红”旅游热度在推动发明专利创新产出方面的作用将逐渐显现。为此,应进一步强化政府在基础设施建设和产业政策设计中的前瞻性规划,通过整合多元资源,将短期网络旅游热度转化为城市持续且高质量的创新动力,从而助力区域经济实现高质量发展。"/>template{display:none;}.mag-rich-xref-fn { cursor: pointer;}//长视频$(document).ready(function(){if($("#showLongArticleVideo") && $("#showLongArticleVideo").length && $("#showLongArticleVideo").length>0){mag_ajax_update({ele_id:'showLongArticleVideo',url:mag_currentQikanUrl() + "/CN/article/showLongArticleVideo.do?id="+$("#articleId").val()});}});$(document).ready(function(){window.metaData = {"journal":{"issn":"1000-5072","qiKanMingCheng_CN":"暨南学报（哲学社会科学版）","id":2,"qiKanMingCheng_EN":"Jinan Journal"},"fundList_cn":["教育部哲学社会科学研究重大课题攻关项目“健全中国特色国有资产治理体系研究”(22JZD007)。"],"article":{"keywordList_cn":["“网红”旅游热度","“网红”经济","数字经济","城市创新","创新要素供给"],"juan":"47","zhaiyao_cn":"“网红”旅游城市凭借新媒体的传播效应和消费升级趋势迅速崛起。尽管其经济和社会影响已受到广泛关注,但关于“网红”旅游热度如何激发城市创新的研究仍较为匮乏。本文基于2011—2021年全国地级市面板数据,系统检验了网络旅游热度的创新驱动效应。研究表明,“网红”旅游热度能够显著提高城市创新产出,这一促进作用对于非发明专利创新的推动更为显著。机制检验表明,“网红”旅游热度主要通过市场需求响应和创新要素供给激励创新;而其对发明专利创新的作用相对有限,原因在于对高技能人才的吸引力相对不足。拓展性分析发现,随着城市营商环境优化与宜居性提升,“网红”旅游热度在推动发明专利创新产出方面的作用将逐渐显现。为此,应进一步强化政府在基础设施建设和产业政策设计中的前瞻性规划,通过整合多元资源,将短期网络旅游热度转化为城市持续且高质量的创新动力,从而助力区域经济实现高质量发展。","endNoteUrl_en":"https://jnxb.jnu.edu.cn/skb/EN/article/getTxtFile.do?fileType=EndNote&id=7233","reference":"","bibtexUrl_cn":"https://jnxb.jnu.edu.cn/skb/CN/article/getTxtFile.do?fileType=BibTeX&id=7233","abstractUrl_en":"https://jnxb.jnu.edu.cn/skb/EN/10.11778/j.jnxb.20242532","qi":"5","id":7233,"nian":2025,"bianHao":"1752550980604-215595396","zuoZheEn_L":"XIE Chenxin, LI Wenjing","juanUrl_en":"https://jnxb.jnu.edu.cn/skb/EN/Y2025","shouCiFaBuRiQi":"2025-07-15","qiShiYe":"140","qiUrl_cn":"https://jnxb.jnu.edu.cn/skb/CN/Y2025/V47/I5","lanMu_cn":"经济管理","pdfSize":"1558","zuoZhe_CN":"谢陈昕, 黎文靖","risUrl_cn":"https://jnxb.jnu.edu.cn/skb/CN/article/getTxtFile.do?fileType=Ris&id=7233","title_cn":"“网红”旅游热度何以激励城市创新——数字经济与网红经济的创新理论视角","doi":"10.11778/j.jnxb.20242532","jieShuYe":"161","keywordList_en":["“Internet celebrity” tourism heat","Internet celebrity economy","digital economy","urban innovation","innovation factor supply"],"endNoteUrl_cn":"https://jnxb.jnu.edu.cn/skb/CN/article/getTxtFile.do?fileType=EndNote&id=7233","zhaiyao_en":"In recent years, driven by the rapid development of the digital economy and social media, several “Internet celebrity” tourism cities have emerged in China by leveraging short-video platforms, new media dissemination, and consumption upgrade trends. These cities have quickly aggregated massive flows of both attention and visitors, triggering profound economic, social, and spatial transformations. However, despite the growing public interest in “Internet celebrity” tourism, existing literature has not systematically examined its impact on urban economic structure, particularly on cities' innovation capacity. In particular, the mechanisms through which digital attention and tourism heat embed themselves into urban innovation ecosystems remain under-theorized and empirically untested.This paper uses a balanced panel of Chinese prefecture-level cities from 2011 to 2021, combined with the Baidu search index, to measure “Internet celebrity” tourism heat and analyze its effect on urban innovation outputs. Employing fixed-effects models and instrumental variable methods, this paper finds that tourism heat has a significantly positive impact on urban innovation, especially in non-invention patents such as utility models and design patents. This suggests that beyond short-term consumption booms, “Internet celebrity” tourism can activate market demand and boost economic vibrancy in ways that spur innovation. Mechanism tests reveal two primary channels: an innovation-demand response channel, whereby expanded market size strengthens firms' and local governments' incentives to invest in R&D; and an innovation-input supply channel, whereby tourism heat enhances a city's capacity to attract capital, talent, and other key innovation resources. Nonetheless, the stimulative effect on invention-type patents remains limited, largely because tourism heat alone is insufficient to secure high-skilled talent's long-term engagement, thereby constraining the accumulation of high-quality innovation. 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来源：2025年第5期

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