暨南学报(哲学社会科学版)

作者：曹彦君

单位：广州大学经济与统计学院。

关键词：数字消费鸿沟,居民消费,结构分化,数字红利

基金：教育部人文社会科学研究青年基金项目“数字平台经济与农村居民消费结构分化”(23YJC790002)。

中国居民消费行为一方面深受数字鸿沟和数字红利的双重影响,另一方面又日趋分化,并呈现典型的偏态分布。为破解目前消费结构分化问题,扩大内需,以消费升级牵引供给创新,本文考虑到各地区数字经济差异化发展程度,揭示数字鸿沟影响下居民消费结构特征、分化规律以及数字红利对负面冲击的缓解作用。研究发现,数字鸿沟对居民消费的显著负面冲击会随着个体消费水平由低至高呈现“U型”趋势,数字红利对这种消费制约的弥合作用则呈现“倒U型”趋势。进一步研究发现,数字鸿沟主要抑制了中部地区和升级型消费行为的提振。促进数字红利均衡释放、缩小数字鸿沟对优化消费结构、推动消费市场良性发展具有重要意义。"/>template{display:none;}.mag-rich-xref-fn { cursor: pointer;}//长视频$(document).ready(function(){if($("#showLongArticleVideo") && $("#showLongArticleVideo").length && $("#showLongArticleVideo").length>0){mag_ajax_update({ele_id:'showLongArticleVideo',url:mag_currentQikanUrl() + "/CN/article/showLongArticleVideo.do?id="+$("#articleId").val()});}});$(document).ready(function(){window.metaData = {"journal":{"issn":"1000-5072","qiKanMingCheng_CN":"暨南学报（哲学社会科学版）","id":2,"qiKanMingCheng_EN":"Jinan Journal"},"fundList_cn":["教育部人文社会科学研究青年基金项目“数字平台经济与农村居民消费结构分化”(23YJC790002)。"],"article":{"keywordList_cn":["数字消费鸿沟","居民消费","结构分化","数字红利"],"juan":"47","zhaiyao_cn":"中国居民消费行为一方面深受数字鸿沟和数字红利的双重影响,另一方面又日趋分化,并呈现典型的偏态分布。为破解目前消费结构分化问题,扩大内需,以消费升级牵引供给创新,本文考虑到各地区数字经济差异化发展程度,揭示数字鸿沟影响下居民消费结构特征、分化规律以及数字红利对负面冲击的缓解作用。研究发现,数字鸿沟对居民消费的显著负面冲击会随着个体消费水平由低至高呈现“U型”趋势,数字红利对这种消费制约的弥合作用则呈现“倒U型”趋势。进一步研究发现,数字鸿沟主要抑制了中部地区和升级型消费行为的提振。促进数字红利均衡释放、缩小数字鸿沟对优化消费结构、推动消费市场良性发展具有重要意义。","endNoteUrl_en":"https://jnxb.jnu.edu.cn/skb/EN/article/getTxtFile.do?fileType=EndNote&id=7253","reference":"","bibtexUrl_cn":"https://jnxb.jnu.edu.cn/skb/CN/article/getTxtFile.do?fileType=BibTeX&id=7253","abstractUrl_en":"https://jnxb.jnu.edu.cn/skb/EN/10.11778/j.jnxb.20243130","qi":"6","id":7253,"nian":2025,"bianHao":"1757309473084-859459297","zuoZheEn_L":"CAO Yanjun","juanUrl_en":"https://jnxb.jnu.edu.cn/skb/EN/Y2025","shouCiFaBuRiQi":"2025-09-08","qiShiYe":"103","qiUrl_cn":"https://jnxb.jnu.edu.cn/skb/CN/Y2025/V47/I6","lanMu_cn":"数字治理","pdfSize":"2029","zuoZhe_CN":"曹彦君","risUrl_cn":"https://jnxb.jnu.edu.cn/skb/CN/article/getTxtFile.do?fileType=Ris&id=7253","title_cn":"数字红利与数字消费鸿沟:一个新的居民消费结构分化视角","doi":"10.11778/j.jnxb.20243130","jieShuYe":"127","keywordList_en":["digital consumption divide","household consumption","structural differentiation","digital dividend"],"endNoteUrl_cn":"https://jnxb.jnu.edu.cn/skb/CN/article/getTxtFile.do?fileType=EndNote&id=7253","zhaiyao_en":"Against the background of the rapid development of the digital economy, Chinese residents' consumption behavior is deeply affected by both the digital divide and digital dividend, and is increasingly differentiated, with typically skewed distribution. To crack the current problem of consumption structure differentiation, expand domestic demand, and promote supply innovation with consumption upgrading, this paper, based on the 2015-2021 China Household Finance Survey (CHFS) data, constructs a cluster group quartile analysis model to measure the heterogeneous effects of the digital divide and the digital dividend on the groups with different consumption levels and types. It reveals the characteristics of the residents' consumption structure, the differentiation pattern under the influence of the digital divide, and the mitigating effect of the digital dividend on the negative shocks. The findings indicate that the digital divide exerts a significant inhibitory effect on household total consumption, exhibiting a “U-shaped” pattern, with a greater inhibition effect observed among households with both low and high consumption levels. Conversely, the development of the digital economy effectively narrows the digital divide, thereby stimulating residents' consumption, particularly among households with medium consumption levels. Additionally, the impact of the digital divide varies significantly across different consumption types, with more pronounced effects on upgraded consumption behaviors such as transportation, education, and healthcare.This study contributes to existing literature in two aspects. First, it departs from traditional research that examines the overall impact of the digital divide or the digital dividend on consumption by employing a cluster quantile analysis model to accurately reveal the differentiated effects on households with varying consumption levels and types. Second, this study incorporates regional disparities in the digital economy into its theoretical framework and utilizes a two-stage estimation method. This approach effectively mitigates the interference of environmental shocks on the identification of the digital divide's impact, ensuring the consistency and reliability of the estimation results and enabling more precise identification of both the inhibitory effect of the digital divide and the mitigating effect of the digital dividend on consumption.By providing an accurate basis for policy formulation, this study offers valuable insights for the government to develop differentiated strategies for the digital economy and consumption stimulation policies. These measures can more effectively bridge the digital divide, unleash the digital dividend, and promote the optimization and upgrading of residents' consumption structure, as well as the coordinated development of the economy.","bibtexUrl_en":"https://jnxb.jnu.edu.cn/skb/EN/article/getTxtFile.do?fileType=BibTeX&id=7253","abstractUrl_cn":"https://jnxb.jnu.edu.cn/skb/CN/10.11778/j.jnxb.20243130","zuoZheCn_L":"曹彦君","juanUrl_cn":"https://jnxb.jnu.edu.cn/skb/CN/Y2025","lanMu_en":"","qiUrl_en":"https://jnxb.jnu.edu.cn/skb/EN/Y2025/V47/I6","zuoZhe_EN":"CAO Yanjun","risUrl_en":"https://jnxb.jnu.edu.cn/skb/EN/article/getTxtFile.do?fileType=Ris&id=7253","title_en":"The Digital Dividend and the Digital Consumption Divide: A New Perspective on the Divergence of the Household Consumption Structure","hasPdf":"true"},"authorNotes_cn":["曹彦君,广州大学经济与统计学院。"]};if(window.metaData && (!window.metaData.authorNotesCommon_cn && !window.metaData.authorNotesCorresp_cn && window.metaData.authorNotes_cn)){window.metaData.authorNotesCommon_cn = window.metaData.authorNotes_cn;}if(window.metaData && (!window.metaData.authorNotesCommon_en && !window.metaData.authorNotesCorresp_en && window.metaData.authorNotes_en)){window.metaData.authorNotesCommon_en = window.metaData.authorNotes_en;}var _nlmdtdXml = $("#article_nlmdtdXml").val();var magDir = _nlmdtdXml.replace(/\/[^\/]+$/,'');window.metaData.magDir = magDir;new mag_vue({ el: '#metaVue', //dataUrl: mag_currentQikanUrl() + '/EN/article/getRichHtmlJson.do?articleId='+$("#articleId").val(), data:window.metaData, loading:true, doTextFun:function(text){ return doDataJsonText(text); 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来源：2025年第6期

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